We want to learn more about human behaviour and leave behind that knowledge as a legacy.
For this reason, we develop joint projects with other entities, institutions, universities and research groups in which we apply all our tools and methodologies to learn more about ourselves.
It is our grain of sand on the long road towards understanding human beings, in particular when they engage in a behaviour that is of the utmost importance in the developed world, known as shopping.
At the same time, we know that all our developments, despite being designed for neuromarketing, can be of use in other fields, in the health sector, in particular.
The following lines of research are currently underway
Our lines of research in the field of health are: