We are specialists in real environment studies
Why select a sample of customers in a room if we can study the reaction of real customers in-store?
We design and conduct scientific studies that measure consumer reactions to a product, brand, packaging, website, advertisement or anything else that interacts with the real or potential customer.
Our technological background means we can design non-invasive, wearable, unobtrusive tools, including tools that are not placed on the client’s body that allow us to conduct studies in real environments with high levels of validity (high ecological value)
We design bespoke science-based studies.
Scientific methodology that allows us to measure variables with validity, precision and objectivity.
Set out the objectives and universe of the study.
Select and set out variables, tools, methodology, sample, hypothesis formulation and timetable.
Data collection with the tools and method designed in the previous phase.
Analysis of the large volume of data collected in the previous phase to validate/refute hypotheses and draw conclusions and results.
Conclusions and results are drawn up in a bespoke report that is easy to understand for the different profiles that will use this information with a view to taking actions.