Neuromarketing

We are specialists in real environment studies

Why select a sample of customers in a room if we can study the reaction of real customers in-store?

We design and conduct scientific studies that measure consumer reactions to a product, brand, packaging, website, advertisement or anything else that interacts with the real or potential customer.

Our technological background means we can design non-invasive, wearable, unobtrusive tools, including tools that are not placed on the client’s body that allow us to conduct studies in real environments with high levels of validity (high ecological value)

In-store analysis of customer behaviour

Detection and analysis of different customer profiles, in-store behaviour, emotional detection and eye-tracking.

Product and brand memorability analysis

It is just as important for the product or brand to be there as it is for the customer to remember it. We measure the actual and potential memorability of products and brands.

Packaging analysis

Making a product stand out on a shelf entails not just analysing how the customer reacts when they see it, but also how it stands out from the competition's packaging. We analyse how real customers behave when looking at packaging.

Comparative brand-competition analysis

What if customers recognise your competitor's brand better than yours? We conduct comparative customer reaction and memorability brand analyses to help you stand out.

Analysis of advertising material

We analyse the emotional reaction, attention, recall and eye-tracking of advertising material in any field and medium.

Digital media analysis

We analyse the emotional reaction, eye-tracking, comfort level, conversion and fatigue of users of websites, apps, online shops in any environment and on any device.

We design bespoke science-based studies.

Scientific methodology that allows us to measure variables with validity, precision and objectivity.

PHASE 1

Preliminary

Set out the objectives and universe of the study.

PHASE 1

PHASE 2

Study design

Select and set out variables, tools, methodology, sample, hypothesis formulation and timetable.

PHASE 2

PHASE 3

Data collection

Data collection with the tools and method designed in the previous phase.

PHASE 3

PHASE 4

Data analysis

Analysis of the large volume of data collected in the previous phase to validate/refute hypotheses and draw conclusions and results.

PHASE 4

PHASE 5

Final Report

Conclusions and results are drawn up in a bespoke report that is easy to understand for the different profiles that will use this information with a view to taking actions.

PHASE 5