What do tourists feel when they visit Malaga?
This analysis will provide (us) information about/on the traceability of tourists in the city using own IA tools.
Madrid, 20 January 2023
The goal of the innovative analysis launched by the Tourism Department of the City Council of Málaga is to know what tourists feed and do when they visit Malaga Knowing what tourists feel and do when they visit Málaga. This project, which has been developed by the Málaga company Goli Neuromarketing, was presented this morning at FITUR. The General Director of Tourism of Málaga City Council, Jonathan Gómez Punzón, and the founder and CEO of Goli Neuromarketing, José Ruiz Pardo, have been in charge/ responsible of giving details of this analysis that will allow us to know not only how many people visit the city’s tourist resources, but also how they behave in them, what emotions they express, where they go, how they move or what they look at. This information will be linked to other such as the language used by the tourist, their gender or age, whether they come alone or in group, as well as external factors related to, for example, with the economy or the climate.
This is possible thanks to the use of neuromarketing and a highly advanced AI platform that, without recording images and respecting the anonymity and privacy of the people, is able to transform what happens in an environment monitored by cameras into data real time.
This data will let measure the city’s tourism traceability, that is, to know what visitors really do when they visit, and to optimise the resources allocated to this sector, offering routes that are truly adapted to the preferences and tastes of tourist, making it possible to know what are the resources that interested them the most and to have the necessary information to improve in those aspects where it is necessary, also detecting whether the campaigns carried out are effective and making it possible to design campaigns that really respond to what tourist are looking for.
This project represents a giant step forward in the analysis of tourism. It consists of an innovative project that will place the city at the forefront of European capitals when it comes to offering its visitors an unique experience that is totally adapted to what they really want and what interests them.
It is a project with a clear vocation for the future and which opens innumerable doors as it can be developed in any area, such as shopping, with the goal/aim of finding out how customers behave, why they visit certain shopping streets than others, or what attracts them to certain business.