I+D+i

We want to learn more about human behaviour and leave behind this knowledge as a legacy.

Therefore, we are developing projects together with other organisations, institutions, Universities and research groups to apply all our tools and methodologies to learn more about ourselves.

It is our grain of sand in the long journey to understand human existence, especially in an essential behaviour in the developed world which we have named shopping.

 

 

Currently we have in place the following lines of investigation:

  • Attention, emotion and memory in flamenco for its use as a tourism tractor in international markets
  • Analysis of significant elements in the construction of perception in purchasing environments
  • Optimization of exhibition stands and event scenarios from the analysis of cognitive artificial intelligence works with bigdata

Parallel to this, we know that all our developments despite having been designed for neuro-marketing can help in other fields, especially in health. Therefore our lines of investigation in this respect and are currently:

  • Optimization of cognitive behavioral therapy applied to depressive and cyclothymic disorders by applying behavioral analysis with cognitive artificial intelligence
  • Stimulation and interaction with children with autism spectrum disorder and development of tools for collecting behavioral data and difficulties in the child's real environment