Theater like never before

Festival de Teatro Clásico de Olmedo

What did we do?

For the first time, we measured emotions and audience attention during a theater festival, using AI and neuroscience at the Festival de Teatro Clásico de Olmedo 2023.

How did we do it?

We installed Golineuro Cam sensors at the Corrala Palacio del Caballero de Olmedo, analyzing audience emotions and engagement in real time over 10 days. The data was processed through Golineuro AI.

What did we achieve?

• – Analyzed audience emotions and their intensity.
• – Measured reactions to set design, lighting, and costumes.
• – Evaluated expectation, attention, and interest levels for each performance.

What did we measure?

• – Emotional expressions and intensity.
• – Audience demographics (count, age, gender, solo, couple, or group attendance).
• – Behavioral data.
• – Eye-tracking for interest and gaze direction.
• – Attention levels throughout performances.

Process

We placed Golineuro Cam sensors throughout the Corrala Palacio del Caballero de Olmedo, connecting them to Golineuro AI. These sensors, without recording or storing images, captured real-time audience reactions for analysis.
A detailed report was then produced, offering groundbreaking insights into theater engagement.