Sábados Cruzcamperos

AI-Powered emotion analysis during beer tastings

What did we do?

We used artificial intelligence to measure the emotions of attendees during beer tastings at Factoría Cruzcampo.

How did we do it?

We leveraged our AI platform, Golineuro AI, to track and analyze non-verbal emotional expressions during the tastings. After the session, participants were shown their predominant emotions from the experience.

What did we achieve?

• – Measured attendees’ non-verbal emotional responses during the tastings.
• – Identified public preferences regarding the beer selection.

What did we measure?

• – Emotions expressed using AI-powered analysis.

Process

We installed in the tasting room Golineuro Cams, sensors similar to camera. These devices did not record or store images, ensuring privacy and anonymity while sending data to the Golineuro AI platform.

AI processed and analyzed the data in real-time, displaying insights on screens inside the venue. The experience was guided by master brewers.

This project was carried out in collaboration with Fundación Cruzcampo and El Cuartel Creativo.