Ep.-16 Creative DNA

He arrived in the world of agencies almost by chance, and today he leads one of the most renowned agencies in our country: El Cuartel.

Coinciding with the 20th anniversary of this Málaga-based agency, we spoke with its General Director, Alfonso Pérez Castellano, a person who embodies creativity and agency work in his very DNA, something he has recently demonstrated once again through the remarkable exhibition he created to celebrate this milestone: Look Here.

For the first time, we come down from the rooftop to talk with Alfonso in one of the spaces of this exhibit, which has left no one indifferent.