GoliTips
- – Neuroinfluence is the ability to induce emotions through stimuli such as space, layout, colors, finishes, architectural style, or product placement.
- – What we call product quality is a construct created by the user, and, as with all perceptions, factors as diverse as the store where they are sold influence this concept.
- – There is a direct relationship between the brain and the gut, so emotional activation can have a significant impact on gastric motility.
- – Discounting is a powerful sales tool, a great attention-grabber, essential for capturing the potential customer’s attention.
- – Take care of packaging. In a crowded shelf of competing products, it’s not the product but the packaging that first tells the customer, “Here I am, and I’m what you were looking for”.
- – Natural light contributes to making the shopping experience more pleasant, helping to increase the customer’s time spent in the store.
