… the message you convey is not the most important thing? The construction of the message that the recipient creates in their mind is what is most important, so it is important to pay attention to how the message is crafted and how we want the consumer to perceive it.
… lighting and flooring are the factors that most influence consumer behavior in a store? These factors reflect and alter light, yet they are often the least considered.
… the faster the purchase speed, the less attention and message retention there is? We advise you to use simple messages and learn to direct the customer’s attention to cross-selling products.
… we spend less time inside stores? That’s right, around 16% less time, but we look at shop windows about 12% more times.
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