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Neuromarketing and more
All that interests us and what we work on at Goli Neuromarketing: neuroscience, technology, artificial intelligence… as you’ve never heard it before.
The scent of emotion
Few things are more evocative than a scent. It has the power to transport us across distances and years in an instant. Unlike other senses, smell escapes rational analysis—we cannot …
Time to embrace
A hug is a very powerful form of communication and offers significant emotional benefits, which are well known. However, its impact goes far beyond the moment of the hug itself, …
The analysis of emotions: a key factor at events like FITUR
Emotions take center stage. Creating a memorable experience for visitors is a primary goal for companies and organizations attending events. Achieving this requires capturing attention, sparking interest, and—most importantly—evoking emotions. …
Don’t regret it
This isn’t the first time we’ve talked about her. Our friend dopamine, heavily responsible for love, also plays a significant role in purchasing decisions. This neurotransmitter is key to decision-making …
In your mood
It seems Christmas moves us inside. It’s no wonder this time of year stirs something within us. As the season approaches, two neurotransmitters come into play, influencing a wide range …
The invisible glasses
When we think of eye tracking, we often picture futuristic-looking glasses designed to capture data about where a person is looking.In neuromarketing studies, eye tracking is one of the most …