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Neuromarketing and more
All that interests us and what we work on at Goli Neuromarketing: neuroscience, technology, artificial intelligence… as you’ve never heard it before.
The analysis of emotions: a key factor at events like FITUR
Emotions take center stage. Creating a memorable experience for visitors is a primary goal for companies and organizations attending events. Achieving this requires capturing attention, sparking interest, and—most importantly—evoking emotions. …
Don’t regret it
This isn’t the first time we’ve talked about her. Our friend dopamine, heavily responsible for love, also plays a significant role in purchasing decisions. This neurotransmitter is key to decision-making …
In your mood
It seems Christmas moves us inside. It’s no wonder this time of year stirs something within us. As the season approaches, two neurotransmitters come into play, influencing a wide range …
The invisible glasses
When we think of eye tracking, we often picture futuristic-looking glasses designed to capture data about where a person is looking.In neuromarketing studies, eye tracking is one of the most …
No room for error
To measure accurately, good tools are essential. And for those tools to function correctly, they need to be properly calibrated. That’s why each year, usually during the summer, we calibrate …
Podcasters
At the beginning of 2023, we decided to revamp our communication strategy. We were looking for a format that would allow us to talk about what interests us and serve …