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Neuromarketing and more
All that interests us and what we work on at Goli Neuromarketing: neuroscience, technology, artificial intelligence… as you’ve never heard it before.
The invisible glasses
When we think of eye tracking, we often picture futuristic-looking glasses designed to capture data about where a person is looking.In neuromarketing studies, eye tracking is one of the most …
No room for error
To measure accurately, good tools are essential. And for those tools to function correctly, they need to be properly calibrated. That’s why each year, usually during the summer, we calibrate …
Podcasters
At the beginning of 2023, we decided to revamp our communication strategy. We were looking for a format that would allow us to talk about what interests us and serve …
Without losing direction
Joy, nostalgia, sorrow, gratitude… we feel them from the heart. It is to this organ that we usually link our emotions, yet their origin is a bit further north in …
The dictionary of emotions
Emotion. n. A strong and temporary alteration of the mind, pleasant or painful, accompanied by a certain somatic reaction. This is how the Diccionario de la Real Academia Española de …
First rule: Know your customer
Or that should be, at least, one of the most important rules. Knowing the customer, what they buy, and how they do it is essential to position yourself in the …