Towards the real Smart City

Tourism is one of the driving forces of our economy. For years, professionals in the tourism sector and in all those sectors directly or indirectly involved in it have worked tirelessly to offer tourists what they were looking for, or what they believed tourists were looking for.

Having real and objective data about what tourists truly like or dislike is essential, for example, to create interesting routes and offer a memorable experience. This is what is being achieved in Málaga.

A few months ago, a unique and pioneering project was launched in which, thanks to the use of neuromarketing and an advanced artificial intelligence platform, real-time data can be obtained and analyzed about what is happening in the city’s tourist center. This represents a giant leap forward in the study of tourism in a city that is moving towards becoming a true smart city.

These data allow us to offer visitors a unique and fully customized experience tailored to what they really want and are interested in.

Thanks to this data, traceability of tourism in the city is being obtained, which means knowing what visitors actually do during their visit, as well as optimizing resources allocated to the sector, paving the way for more efficient and sustainable tourism.

Among the data being collected are visitors’ preferences and likes, whether they are traveling alone, as a couple, or in a group, their movement patterns, interests, and disinterests, demographic data (gender, nationality, headcount, age), and the measurement of emotions by detecting non-verbal language.

Is this only for tourism? Certainly not. A project like this opens the door to endless possibilities as it can be applied in various areas, from commerce to urban planning.

This project, developed by Goli Neuromarketing, has been implemented by the Tourism Department of the City of Málaga.