Feeling at home
A house, an office, a store— they are much more than just physical spaces. They are environments where people live, work, or engage in various activities, and their design affects their mood.
In offices, scientific evidence demonstrates that factors such as lighting, ventilation, layout, biophilic design, and views have a proven impact on the health, satisfaction, and performance of employees.
The same applies to retail stores. There is evidence of how the design of establishments influences purchasing behavior. Neuroinfluence refers to the ability to evoke emotions through stimuli such as space, layout, colors, finishes, architecture, or product placement.
“55% of purchases are made impulsively through what we know as neuroinfluence.”
Therefore, space design is highly valued today, even in the construction of large buildings. It is necessary to have analysis and studies of people’s emotions regarding a particular space in order to ensure the emotional well-being of users, resulting in increased comfort, well-being, stress reduction, productivity (in the case of workspaces), or purchase desire (in the case of stores).
These studies are conducted using user monitoring tools, always respecting anonymity and privacy. They involve artificial intelligence that translates images into data, identifying emotions. This can be complemented with an analysis of the subjects’ brain activity and tools that measure a person’s reaction to the textures they touch, for example.
In summary, it is about feeling at home in the spaces where we live, work, or shop.