One among many

We arrive at the supermarket. We have our list of essentials. We position ourselves in front of the shelves and… which one do we choose?

It’s a battle. Brands and products compete in the same space to be chosen for a place in the consumer’s shopping cart, and even more, to continue being chosen in subsequent purchases.

That’s why it’s so important for brands to have objective data on what the consumer does in real shopping environments. It’s not just about knowing how they behave or what they feel about our product, but comparing this experience with the products they compete with. That’s why the majority of studies conducted in retail are comparison studies. In other words, comparing my product with that of the competition. And one of the main elements that are compared is the packaging.

Packaging is a great differentiating element, especially in the retail environment, where many products “compete” for the buyer’s attention.

By now, no one is unaware of the importance of packaging, as it often transcends even the importance of its contents. That’s why it’s essential to know what the consumer’s behavior is in their interaction with the packaging of products displayed on the shelves.

Technology has allowed us to advance to the point where we can conduct these studies in real environments using tools that do not interfere with the purchasing process, keeping the consumer completely unaware of them, while also respecting their privacy and personal data to the fullest.

Thanks to these tools, consumer behavior is analyzed, evaluated, and predicted, helping companies understand how their customers buy and improve their products, services, and shopping experience. And how they behave with their products and those of their competitors.

Want to know more? Ask us.