(The) size matters

Imagine a research based on brain activity or neuroscience. What sort of idea arises from your mind? You will probably think of someone who is in front of a computer with a giant headset, or simply a mask of a wrestler with plenty of wires connected to a waist flak. The truth is that all these uncomfortable tools were initially used to make these types of research or meditations… until Golineuro Cap arrived.

Its name is very precise, because it consists of a cap developed by Goli Neuromarketing. But it is more than a simple cap.

When José Ruiz, CEO of Goli, began his neuroscience and neuromarketing research, he noticed that there were not any adequate tools to make it possible… so, it was necessary to make it up.

Putting NIRS (Near Infrared Spectroscopy) sensors in a less invasive device? Let’s give it a try. The problem was that each of these sensors measured about the size of a euro coin, so you couldn’t fit much more than a dozen in a normal-sized head. Consequently, the main challenge appeared, which consisted of creating the smallest NIRS sensor of the market… and it was finally achieved.

After one year of research, proofs, trial and error, the smallest NIRS sensor on the market was achieved, and not only that, but it was possible to create a super-lightweight mesh, with no less than 2,048 NIRS sensors that were included in a normal cap that you would find in any shop.

Thus, this high-resolution, completely wireless device for measuring brain activity was born, which can also incorporate a camera on the front of the device to obtain a subjective view of the wearer.

A technological revolution that, along with IA, allows us to make the most valuable and complete neuromarketing and people’s emotions researches in a comfortable way. And all this because size (at least in NIRS sensors) matters.