Blog

What you need to know about neuromarketing, associated technology, and artificial intelligence all in one blog where you’ll also find all the latest news from Goli Neuromarketing.

Ep.-19 Behavioral Economics

He calls himself a behaviorist. And for good reason. When little or almost nothing was known about behavioral economics, he was already researching and teaching about it. That’s why this …

The scent of emotion

Few things are more evocative than a scent. It has the power to transport us across distances and years in an instant. Unlike other senses, smell escapes rational analysis—we cannot …

Time to embrace

A hug is a very powerful form of communication and offers significant emotional benefits, which are well known. However, its impact goes far beyond the moment of the hug itself, …

AI to analyze over 80 million emotions at FITUR 2025

Goli Neuromarketing to monitor 78 stands and pavilions spanning 40,000 square meters The Málaga-based company Goli Neuromarketing will once again participate in the International Tourism Fair FITUR 2025, held from …

The analysis of emotions: a key factor at events like FITUR

Emotions take center stage. Creating a memorable experience for visitors is a primary goal for companies and organizations attending events. Achieving this requires capturing attention, sparking interest, and—most importantly—evoking emotions. …

Ep.-18 Technology and communication

He knows Málaga’s tech scene and its key players very well, writes about it and its ecosystem, moderates the Tech Encounters of El Español de Málaga, and has now ventured …