Blog

What you need to know about neuromarketing, associated technology, and artificial intelligence all in one blog where you’ll also find all the latest news from Goli Neuromarketing.

In your mood

It seems Christmas moves us inside. It’s no wonder this time of year stirs something within us. As the season approaches, two neurotransmitters come into play, influencing a wide range …

Ep.-17 Marketing and research

We have shared several projects with her, and there are more to come. We dove deep into the Faculty of Marketing and Management at the University of Málaga to talk …

Health and emotions: How positive emotions contribute to treatment

When a person goes through a traumatic experience, such as an accident or a serious illness, trust in medical services is crucial to their recovery, as it positively impacts the …

Ep.-16 Creative DNA

He arrived in the world of agencies almost by chance, and today he leads one of the most renowned agencies in our country: El Cuartel. Coinciding with the 20th anniversary …

The invisible glasses

When we think of eye tracking, we often picture futuristic-looking glasses designed to capture data about where a person is looking.In neuromarketing studies, eye tracking is one of the most …

No room for error

To measure accurately, good tools are essential. And for those tools to function correctly, they need to be properly calibrated. That’s why each year, usually during the summer, we calibrate …