Blog

What you need to know about neuromarketing, associated technology, and artificial intelligence all in one blog where you’ll also find all the latest news from Goli Neuromarketing.

Looking for the sun

Although it is an aspect that is not always taken into account, light influences the perception of products, and this perception can change depending on the lighting we are using. …

EP 02.- TRANSFORMATIVE CREATIVITY

Creativity has the power to transform, and Jose Maria Rull knows a lot about it. He is the second guest to join “From the Rooftop” with José Ruiz Pardo. We …

(The) size matters

Imagine a research based on brain activity or neuroscience. What sort of idea arises from your mind? You will probably think of someone who is in front of a computer …

Taste of love?

Taste, that quality of a substance that we perceive through the sense of taste. Most of us don’t really know how it works or why, but we know that there …

Differences between neuromarketing and branding?

Do you know the differences between neuromarketing and branding? Branding is the process of building a brand. It involves creating connections with consumers to influence their purchasing decisions by trying …